This is the Special Christmas Program issued to a select 2000 radio stations for a holiday broadcast set on Sunday, December 3, 1967. While many of the radio stations received this reel-to-reel, others received this program on album. The artwork for the reel-to-reel program has been used for various bootleg releases and as a likely custom cover for an album that was found in 1976.

Envelope: Mailing envelope, front and back.¹ The mailing envelope measuring about 9″ x 9″ contained a sealed reel to reel tape with four-page booklet, an Indianapolis pressing, regular release of If Everyday Was Like Christmas / How Would You Like To Be, and an RCA letterhead note.

Cover: Box cover front and back.² The reel-to-reel tape came sealed in shrink-wrap with a four page booklet inside.³

This is an example of an unused slic that was to be used for the cover front and back.⁴

Reel: Red and white label with white, green, and black print.²

Letter: The letter measures about 8.5″ x 8.5″ and reads, Dear Programmer: This letter should serve to advise you that your local announcer should insert the following message immediately after the completion of the program: “This radio show has been presented for the holiday season in association with and assistance from RCA Victor Records and All Star Show.” Best regards, Patrick J. Kelleher, Manager, Popular Promotion. The address on the bottom is 155 East Twenty-Fourth Street, New York, N.Y. 10010. Although the image doesn’t provide the detail, there is an RCA watermark.⁶

Booklet: Four pages, measuring about 7″ x 7″ and featuring the contents of the radio broadcast.²⁶

3,000 Stations To Air Presley Yule Program

New York – More than 3,000 stations will broadcast an Elvis Presley Christmas radio program on Dec. 3 and 10. The half-hour program will include selections from his RCA Victor Christmas single “If Every Day Was Like Christmas,” two sacred albums and one Christmas album.

A spot announcement by Dale Robertson for Christmas seals also is part of the program. One minute has been left at the end of the program for local public-service announcements. Victor is supplying stations with special program kits containing a 7 1/2 – i.p.s. tape of the program plus a complete script with timings and a separate copy of the single. Being mailed separately are two four-color posters for store use and an ad mat for local tie-ins by dealers and radio stations. Trade and consumer advertising also is slated.

Stations carrying the program also will receive complete Presley disk and 8-track tape CARtridge catalogs, 100 Presley Christmas cards, 50 1968 Presley calendars, a package of Christmas seals, and handbills.

-Billboard Magazine, December 2, 1967, page 3.

 

 

Promotional Material
Features Elvis’ Christmas and sacred album and single collection. hear Elvis’ special radio program on more than 2,000 stations. Coast-to-Coast ~ Sunday, Dec. 3rd 1967 ~ Coast-to-Coast. Also on Many Other Radio Stations Sunday, Dec. 10th, Coast to Coast. ⁹